Christian's Life

Hard to believe this is the last week of my principles of social media class. The assignment for this week was to read Chapters 9 and 10 of "Social Media for Strategic Communication." In Chapter 9, I found a lot of information, but I am going to talk about the different types of content media. There are four types of content media discussed in this chapter. Paid media is when the company or advertiser is paying for the content to appear in a timeline for a certain amount of money.  Earned media is a type of media that is not controlled by brands, this makes it more trustworthy and less biased compared to others. Publicity or promotion of content that does not require payment for the content is a good characteristic of this media. Shared media is an interactive medium where conversations and dialogue emerge as the result of the content being shared. Owned media is focused on content and the platform you control as a brand, organization, or person. Content posted is usually fr

Well, this is my final ONU blog for the semester and though I never saw myself as a blogger, blogging about my life here at Ohio Northern University was more fun than I expected. For this final blog, I want to talk about my life as a commuter over the past two years. I don't regret commuting to school because I saved money and this was something I wanted to do, but sometimes I wish I had more of an experience on campus. My commute to and from school each day was a ten to fifteen-minute drive each way, but sometimes I had no desire to make this commute even with it being such a short drive. I loved having my own space at home with anything I wanted, but it would have been nice to get to experience living with a roommate and doing all of the normal activities most college students do. Waking up in the morning and realizing I had to drive to campus for class and then I had to drive back home that night. Doing this five times a week was a bit tiring at times and I felt like I was missi

For my Week 5 social media blog, I want to discuss an article I found from a blogger named Peg Fitzpatrick. She is the co-author from the book we read earlier this semester, "The Art of Social Media." Her blog is titled "How to Avoid Burnout." I found this to be interesting because in social media today, it is very easy to get burnt out when you are posting daily.  She lists four signs that may mean you are getting burnt out. These include work frustration or excess stress, headaches or stomach aches, emotional exhaustion, and can't focus on work. I have experienced all four of these because when I am on social media for a long time or I have spent hours on technology, I usually experience at least one of these signs. I become frustrated and can't focus on the task at hand. This makes it extremely hard for me to get things done when this happens. I usually force myself to take a small break to relax, and I get back on track with what I was doing after my bre

This week our assignment was to read Chapters 7 and 8 from "Social Media for Strategic Communication." Chapter 7 talked about strategic writing for social media, and Chapter 8 talked about audience segmentation and analysis. There was a lot of information in these two chapters, but I want to focus on the types of audiences discussed in Chapter 8. There are two main audiences, the primary audience, and the secondary audience. The primary audience includes individuals you are looking to target first, these people are your main target. The secondary audience can be linked to the primary, but they are not whom you are trying to reach directly. This type of audience can be someone with the potential to persuade the audience you want to reach first. There is also an emerging audience. This is an audience that you want to note as an individual. This can be based on monitoring and listening they perform on social media. This type of audience has the capability of becoming a key prima

COVID-19 has finally started to settle down a bit with the recent release of the vaccine. Today, I would like to discuss my experience over the past year at ONU and how it was affected by COVID. I think that ONU did a great job at keeping us in person as much as possible. I understand that it was difficult as soon as it hit us last March when every college in the state was sending people home for the remainder of the semester, but other than that I don't think it could have been done better. For a while, I worried that masks and social distancing were going to be the new normal for the rest of my time here at Ohio Northern University, and at first I hated it because I felt so constricted with what I could do here on campus, but I knew it was in everyone's best interest to wear the mask and follow the rest of the guidelines that were put into place. The online classes in the 2020 Spring semester affected me a lot because they made group projects much more difficult and I felt le

This week we were given a Pinterest assignment for my principles of social media class. I have never used Pinterest in my life which some people may think is crazy, but I had no idea what was going on. Once I got into this assignment, I had a lot of fun! I never realized how easy it is to organize similar information into a board. We had to pin at least ten relevant things and pick three concepts to connect back to books we read this semester. I went way over and just kept pinning things because I found so many things that related to social media measurement. I picked Hashtags, the SWOT Analysis, and LinkedIn for my three concepts. Hashtags were something I have never really used, but I did not realize how much of an impact they play in social media. Using an article I found on Pinterest and a chapter from Guy Kawasaki's book "The Art of Social Media," I was able to find a bunch of important information on hashtags and why they work so well. Two or three hashtags are reco

For Week 3, our assignment was to read Chapters 4, 5, and 6 of "Social Media for Strategic Communication." There was a lot of material covered in these chapters, but I want to discuss the S.W.O.T. Analysis. Most people are familiar with this type of analysis, but I feel like it is one of the most important analyses a business can perform because it measures your strengths, weaknesses, opportunities, and threats.  The S.W.O.T. is a crucial analysis to perform if you are looking for ways to improve your business. This can help you outperform your competitors by improving your business in these four categories. The analysis is part of the communication and marketing campaign process, but it is crucial for the social media strategic planning process. Strengths  You want to begin with what you are the best at regarding social media within your organization. These should be things that separate you from your competitors, giving you the advantage over them in specific categories. Th

This summer I am interning with the Hardin County Chamber and Business Alliance as a Marketing Intern. This is something I needed to do once I figured out I could graduate a year early, so I was late applying for internships. I was offered this internship and I accepted it immediately. Dr. Lambdin helped me set up this internship and I thought it would be a great opportunity for a hands-on experience. I applied for other internships but some of them were online, and I knew that I would not get the most out of my experience if I did one of those. I started the fourth week of my internship this week and I can't believe I am four out of the ten weeks done already. For the past couple of weeks, I have been planning the Wine and Chocolate Walk 2021 that will happen in downtown Kenton on June 25th. This has been an awesome experience so far since I have never planned an event before and I will have the opportunity to do it again next month as well. Working as a team with the employees at

I created my first ever podcast! This is something I have never done before and I honestly had no idea how to do it. I am familiar with editing software since I am a videographer but not any podcasting software, so this was new to me. It did not take me long to get it figured out, but I can't say I had the best time since I hate listening to my voice and this assignment required me to do that over and over. At least I tried something new, and I can say I have now done one podcasting episode and who knows, maybe I will step out of my comfort zone and do more podcasts. I did my podcast over "Negativity in Social Media." This is something that I see a lot of daily, so it was not too difficult to research and talk about. I discussed six negative effects of social media and I think most of these are overlooked and people don't realize what they are doing to themselves by spending all that time on social media! I have overlooked some of these mentioned in my podcast and I h

In Week 2, we began to read "Social Media for Strategic Communication." This book is written by Karen Freberg. She discusses the basis of social media, ethical and legal fundamentals, and personal and professional branding within the first three chapters.  In Chapter 2, Freberg digs into ethics and what it means to be "Ethical." There are seven behaviors mentioned in this chapter that are not usually welcomed into social media and if they are, negative feedback is usually involved. If you can avoid these seven behaviors, you will be well on your way to creating a successful social media platform. #1: MISAPPROPRIATION When a company or brand is involved in a viral trend that does not relate to them in any way, this is misappropriation. You see brands hopping onto trends that do not give any meaning to who they are as a brand and what they represent. Misappropriation can cause a major downfall on a brand if the consumers or other brands that support them do not agree

It is hard to believe in the fall, I will be a senior in college! It has gone by so fast, and I am fortunate enough to be graduating a year early if everything goes as planned. Even before I graduated from Allen East High School in 2019, I knew this is where I wanted to go to school and, I am glad I made this decision. Taking College Credit Plus classes in high school has saved me so much time and money, allowing me to be as far as I am today.  Looking back on my past two years of college, I have realized how many relationships and connections I have built with people because of Ohio Northern University. The professors and my colleagues who have prepared me for the world outside of college are people I will appreciate forever. Club soccer was also another opportunity for me to build relationships with people doing something I loved. Dr. Lambdin has played a role in helping me secure an internship this summer as well as learning the key aspects of what to do when creating a resume, cove

Last Thursday, I did my first live tweet event! In the past, I used Twitter to retweet or like content but never to live-tweet the highlights of an event. I covered the New York Yankees vs the Toronto Blue Jays. These are two MLB (Major League Baseball) teams from the American League sitting barely above a .500 W/L percentage.  Starting pitcher for the Yankees, Jordan Montgomery pitched 4.2 innings, allowing five hits and three earned runs. Starting pitcher for the Blue Jays, Robbie Ray pitched 4.2 innings, allowing five hits and four earned runs. Ray had five strikeouts compared to Montgomery's one strikeout. This game started with a double off the wall in the first inning to put the Yankees up 1-0. This was followed up at the beginning of the second inning with a three-run home run from Bo Bichette to give the Blue Jays a 3-1 lead. This is where the Yankee's right fielder, Aaron Judge, had himself a night. With a two-run home run and a sac fly late in the game, he was put up