Improving Content Marketing Strategy
For my first Social Media blog I referred to the book "The Art of Social Media" into Chapter 2 to find some resources to help me search for articles PR/social media based. I used a website called "AllTop" which Kawasaki is a cofounder of. This helped me to limit my search to only PR and social media. I stumbled upon "4 Killer Tips to Improve Your Content Marketing Strategy with Instagram." This was an article that seemed interesting to me because I am on Instagram frequently and it made me look at Instagram from a marketing perspective instead of only a social perspective. The first tip is to "Leverage Hashtags." Hashtags are very simple; keywords people can search for to post along with your content. I always knew hashtags were important, but I have never personally spent the time to use them. Hashtags bring in more traffic flow to your content allowing for a larger engagement. This is crucial for businesses to market its content if it wants to