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Showing posts from May, 2021

Improving Content Marketing Strategy

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For my first Social Media blog I referred to the book "The Art of Social Media" into Chapter 2 to find some resources to help me search for articles PR/social media based. I used a website called "AllTop" which Kawasaki is a cofounder of. This helped me to limit my search to only PR and social media. I stumbled upon "4 Killer Tips to Improve Your Content Marketing Strategy with Instagram." This was an article that seemed interesting to me because I am on Instagram frequently and it made me look at Instagram from a marketing perspective instead of only a social perspective. The first tip is to "Leverage Hashtags." Hashtags are very simple; keywords people can search for to post along with your content. I always knew hashtags were important, but I have never personally spent the time to use them. Hashtags bring in more traffic flow to your content allowing for a larger engagement. This is crucial for businesses to market its content if it wants to

ONU Life/Summer #1

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COVID-19 affected so many people in so many ways and I know for me it really affected how I learned over this past year. Things are slowly starting to return to normal and s the first session of summer classes begin I am looking back at what I have done since I took my last final of the 2021 Spring Semester on May 6th. This is making me realize how quickly summer is flying by since it has already been three weeks since we have been out of classes. This semester started off a little rocky for me, but I was able to recover a bit towards the end. It is not how I wanted to leave the semester academic wise, but it was still nothing to complain about and now it is all over! I was fortunate enough to take a trip to Playa Del Carmen, Mexico with my girlfriend as soon as the semester ended. This was a much-needed trip because this semester STRESSED me out. I spent a whole week relaxing by the pool and hanging out on the beach. I also was able to take a catamaran to the island Isla Mujeres or al

The Content Monster

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Prior to reading Guy Kawasaki's book "The Art of Social Media", I hadn't read a book in a very long time. I had always tried to read books, but I was never able to finish them. However, since this was one of our first assignments for the class, I knew I needed to read it! I really enjoyed this book since it dug deeper into social media giving me a better understanding of what social media really is. Kawasaki had a lot of good tips on various topics related to social media. The biggest challenge faced on a daily basis is finding enough content to share. Kawasaki shared in Chapter 2 of "How to Feed the Content Monster" some tips on how to find enough content for a day-to-day basis. #1: Make a Plan. When it comes to planning, some people need one to succeed, and others don't even think about implementing a plan. However, when it comes to planning, there are 3 main things to think about as you brainstorm. #1: how to make money. What do you need to do to ens